Ticketing

• Tickets can be sold in several ways
  

  Method		In House	By the customer themselves purchasing a ticket through the Venue Management online ticket shop
  On pre-printed ticket stock		Yes	Batch printed and posted by club
  Printed on plain paper		Yes	No administrative time or cost to the club
  Sent to a customer’s mobile phone		Yes	No administrative time required by the club
  On plastic cards e.g. for season ticket holders		Yes	Batch printed and posted by club

• All tickets include a two dimensional barcode, capable of containing a large amount of information. This ensures that the ticket is unique and it is virtually impossible to guess a valid number. The barcode is read by Venue Management’s entry systems to ensure that the ticket can only be used once. So while it is easy to copy a paper ticket or forward messages sent to a mobile phone, only one of the tickets will be permitted entry.
• The home page clearly displays a list of upcoming events and provides fast and easy access to the rest of the system.
  
• Selling of tickets is quick, flexible and easy. A full colour graphical display of the stadium shows at a glance how many seats have been booked in each area. It allows booking of seats, or standing areas by clicking on the area. The information is presented in such a way that users should be able to sell tickets without help, however context sensitive help is available at all times.
  
  
• The stadium design is easily changed by the user, who may create different layouts for different types of event. For example you can use the same system for issuing tickets to social events by using a stadium layout that just displays the ‘Social Club’. Or you can use it in combined stadiums for football, rugby or athletics events. Multiple levels of detail are supported, for example, you could click on the area marked directors’ boxes, which would open another plan of all the boxes. Clicking on each of those would then reveal who had booked the individual seats.
  
• Ability to transfer existing stadium layouts to new events allowing new event layouts to be created quickly.
• There is a flexible pricing structure to allow for the most complex combinations of offers that football clubs use to promote their events: Different prices for
  • different areas
  • different seats within those areas (e.g. Directors, Press, Restricted View)
  • tickets sold within different date ranges (e.g. discount for early booking)
  • different event categories (e.g. FA Cup Match, Nationwide League etc)
  • different concession types (e.g. Adult, Accompanied Child, Concession)
  • tickets sold in conjunction with a membership card (e.g. discounted price for those with a Membership card). Ability to restrict sale to only one discounted ticket per Member per event.
  • hospitality tickets which combine a match ticket together with entertainment such as a meal, or viewing from within a VIP box. The hospitality component for food etc. may be listed separately from the ticket price on accounting reports.
  • promotional packages (e.g. Match Day Mascots who may receive 4 tickets together with a voucher for a promotional package of goodies, or Match Day Sponsors who may receive 6 tickets and pay extra for sponsorship within the programme)
  • complimentary or discounted tickets
• Ability to sell tickets for more than one event at the same time.
• Each sale may optionally be attached to a customer’s record to build up profiles for marketing.
• For all-ticket events the tickets will be printed and issued individually. For some events, for speed of entry into the grounds, batches of tickets can be pre-printed and sold at the turnstiles.
• The ticketing system is password controlled so issuing of complimentary, directors or press tickets can be restricted to authorised users. Functions such as re-printing of tickets in case of a printer problem or cancelling tickets once issued can also be restricted to authorised users. All transactions are allocated a unique reference and can be tracked via the audit log to reveal full details such as which member of staff booked the ticket, when, on which machine for what price etc.

Season Tickets / Membership

• Full contact details are available for anyone from sales leads, members, season ticket holders to one-off customers. The club can enter as much or as little information as time permits. For example selling tickets on the day of match with a queue of thousands of people you need to print a ticket as quickly as possible, however for telephone transactions you need to at least take an address to send any tickets to.
• You can have multiple contacts for each member e.g. individuals in a company may have their own membership ticket, or details on all the members of a family may be entered.
• Different classes of season ticket are available. For example, you may have season tickets for rugby or football.
• Depending upon the event type, either the season ticket holder’s usual seat can be booked, or if the event does not allow free access to season ticket holders discounted tickets could be offered to them.
• A set seat may be automatically allocated to the season ticket holder for every applicable event, or the season ticket may give entry into the standing area of the stadium.
• You can combine season tickets with other user definable membership types for example ‘Gold’, ‘Silver’, or ‘Bees’ membership to give other benefits to the customer such as entry to different bars.
• Other types of membership ticket may be issued that are not season tickets for example car park tickets, or Bees membership which allows members to purchase discounted or concession match tickets.
• Each of these ticket types can have different print formats on the tickets and are completely user definable. Existing print formats can be transferred allowing new ticket types to be created quickly.
• Each member can have multiple ticket sales.
• Season tickets for the following year can be booked concurrently with season tickets for the current year.