Customer Relationship Management

• Complete records of all customer transactions are kept, including season / membership tickets, match day tickets, club shop sales, bar sales. This builds up into a customer information database, which can be used for marketing purposes.
• Reports can be pulled up to target particular members, searching on any criteria, e.g. those that need to renew their membership.
• Additional details can be attached to member’s record such as ‘Football In The Community’.
• Customers can be made to feel special and valued, for example Birthday lists can be read out at each match, automatically printed out by system. Members can be selected randomly by the computer as prize winners.
• Mail Merging with Microsoft Word allows flexible mail shots to be sent.
• Club membership card may act as a loyalty card to encourage more spending at club shop, special events etc.